Meet MSUPER—The Twenty Years Behind a Small Magnet

Before heading out on holiday, you may have checked your ID three times without realizing that you were taking a whole group of little companions along.

They do not need tickets or take up seats. Some are fitted into your bag, some are hidden inside your phone, and others are built into the phone case you are holding right now.

Before you start searching through your bag—we are talking about magnets.

Can you already picture a phone snapping onto a magnetic power bank with a satisfying click?

The magnet says, “Got it. Next, please.”

A drone takes off, its camera rising above the crowds to capture distant mountains and the sea.

Magneta in suo moto dicunt: «Tu frueris prospectu. Nos adiuvarimus ut res volvantur.»

Retro in domum tuam, tu recumbis super sofan dum robot vacuum transgreditur pedes tuos.

Magneta in suo moto dicunt: «Plane, requiesce. Ego operabor alibi.»

Parva magnitudine, sed multa ad faciendum habent. Solent se celare, tamen sunt pars vitae cotidianae pluries quam putas.

Haec parva comitata sua habent difficultates antequam ad opus veniant.

Si magna sunt, non congruent. Si mala est congruentia, adhaesio magnetica non bene sentietur. In motore, proprietates magneticae, temperatus operationis, et modus eorum fixandi omnes accurate considerandi sunt.

Fortasse omnia videntur esse simplicia magnetica, sed multa recte fieri debent antequam ad opus parata sint.

Ibi nostra narratio incipit.

Since starting in Shenzhen in 2006, we have gradually built a manufacturing system covering magnet machining, electroplating, and magnetic assemblies. For twenty years, we have focused on one question: how can these little components do their jobs better in our customers’ products?

This holiday, it is finally time for the team behind the scenes to step into the spotlight.

Hello, we are MSUPER. Do not scroll away just yet. The twenty years behind a small magnet are more eventful than you might imagine.

01 What MSUPER Sets Out to Do

When you first hear our Chinese brand name, which evokes a magnetic superhero, you might picture someone with magnetic superpowers.

The name leaves room for imagination, but our purpose is practical: understand the customer’s application, make the magnet well, and help it perform the right role in the product.

MSUPER est une marque du groupe Ailiyou. Shenzhen AIM Magnet, Dongguan Aiyou Technology et notre usine de placage forment ensemble notre système commercial et de production. Nous nous concentrons sur les aimants frittés au néodyme-fer-bore, les ensembles magnétiques et les applications sur mesure, au service de l’électronique grand public, des moteurs, des drones, des robots, de l’automatisation industrielle et d’autres secteurs.

Les clients viennent vers nous avec une idée, un dessin ou un problème non résolu. Ensemble, nous explorons des solutions réalisables en étudiant la forme, les dimensions, les propriétés magnétiques, le revêtement, la direction de magnétisation et la méthode d’assemblage des aimants.

Relier les idées des clients à nos capacités de fabrication fait partie de notre travail quotidien chez MSUPER.

02 Démarrer à Shenzhen et transformer l’expérience en produits

Shenzhen AIM Magnet Co., Ltd. a été fondée en 2006.

Notre histoire de vingt ans a commencé par notre entrée sur le marché, l’étude des matériaux et la compréhension des besoins de divers clients.

Postquam aliquantum temporis cum magnete operati sumus, invenimus quaestionem «Quanti haec magnetes constat?» saepe cum multis aliis venire. Ubi installabitur? Quae est temperatio operationis? Quae materiae eam circumdant? Quanta vis retinendi requiritur? Quomodo postea coniungetur?

Ad bene respondendum ad istas quaestiones, profundior cognitio fabricae necessaria est.

Anno 2008, fabricam magnetum neodymii circa 400 metra quadrata in Shajing, Shenzhen, constitvimus.

Transitus a commercio ad productionem significavit quod turma nostra processus machinalis, inspectionem productorum, et distributionem directe tractare coepit. Magnetis iam non tantum erat exemplar in catalogo; sed erat productum quod curiose facere et ad clientem mittere debebamus.

Ab anno 2010 usque ad 2011, in negotia internationalia progredimur, fabricam electroplationis in occidentali zona industriae electroplationis Shenzhen constituimus, et certificatum systematis gestionis qualitatis ISO 9001 obtinemus.

Machinatio magnetarum, tractatio superficiei, et administratio qualitatis paulatim coniunctae sunt, catenam fabricandam completiorem creantes.

Anno 2014, productio in parco industriali proprio, cuius area est circiter 5 000 metra quadrata, translata est.

Cum aedificia nostra dilatarentur, systema nostrum administrativum, qualitas productorum, et varietas productorum semper meliorata sunt, ut processus diversi inter se fluidius cooperarentur.

Anno 2018, sedes productiva nostra ad Humen in Dongguan translata est, et Dongguan Aiyou Magnetic Technology Co., Ltd. constituta est.

A Shenzhen ad Dongguan, turma nostra experientiam fabricandi continuavit aedificare, dum capacitas productiva et qualitas meliorabantur.

Hanc viam gradatim secuti sumus: discere de materiis, constituere productionem, addere galvanoplastiam, dilatare aedificia, et in applicationes latiores progredi.

03 Producta semper mutantur, et nos quoque

In the last twenty years, phone accessories have continuously evolved; magnetic wireless charging has become part of daily life; and drones, robots, and smart devices have entered increasingly diverse environments.

Small magnets have evolved in parallel with these products.

In 2022, we added equipment to expand capacity, including multi-wire saws, high-precision laser cutting machines, custom-shape machining tools, and automated magnet assembly systems.

These investments support a broader range of shapes, more complex machining requirements, and the manufacturing and assembly of magnetic components.

In 2024, the MSUPER brand was launched.

We wanted this name to communicate the manufacturing experience we had built over the years. When customers think of magnets, we hope they also think of a team ready to discuss applications, product structures, and delivery with them. Our people work hard, keep striving to improve, and put care into what they do. They want to bring a superhero spirit to teamwork and service, and to make powerful magnets that help customers create excellent products.

In 2025, we upgraded our digital management systems, including ERP, MES, WMS, CRM, and OA.

From production scheduling and warehouse management to customer communication and internal collaboration, we continue improving the flow of information so that project progress, production status, and quality management are clearer and easier to control.

04 The Problems We Can Help Solve

For consumer electronics such as wireless charging products, magnets can support Hall-effect sensing, magnetic positioning, and assembly.

Motor customers focus on dimensional precision, magnetic properties, operating temperature, rotor structure, and methods of securing the magnets.

Customers in robotics, drones, and industrial automation need to meet power, weight, and operating requirements within limited space.

For smart home products, 3C electronics, and other applications, magnets may have a specific role in connecting, securing, sensing, or working with other components in an assembly.

Different applications call for different qualities in a good magnet. Its suitability can only be judged in the context of the actual product.

That is why the principle MSUPER aims to follow over the long term is simple:

Understand the application, then make the magnet well.

05 Discovering Small Sources of Strength This Holiday

Ab initio anno 2006 in Shenzhen ad fabricam constituendam, ad electroplating addendum, ad aedificia dilatanda, ad Dongguan translata, et ad ulteriorem capacitatis expansionem continuandam, ad novam brand introductionem, et ad digitalis renovationes, omnis gradus eodem scopo centrum habuit:

Magnetas meliores ad necessitates clientium nostrorum aptare.

Magnes saepe tam parvus est ut post installationem nemo eum animadvertat. Tamen multa momenta cotidianae experientiae producti ex talibus componentibus pendent.

Hodie huius WeChat officialis account erit introductio ad magnetas diversarum figurarum, ostendet quomodo in motores, in wireless charging products, et in smart devices integrantur, et quomodo productum ab schemate ad specimen ad deliversionem progreditur.

Frui festivitatibus vestris. Nos sumus MSUPER, et gaudemus nos officiose vobis praesentare.

Sequere MSUPER ut mirabilem magnetae mundum et curam in minimis fabricationis in Sinis detegatis.